At our house, video games and computer time is much more enticing than the TV. In my opinion, it's just as yucky as watching too much TV. I'm fortunate that my kids LOVE to read too. Now that nap times are pretty much a wash for both of them, they read for at least an hour in the afternoon during quiet time, plus about 30 min before falling asleep. Joshua started reading well at 3 and a half, and I wonder if Kaylee will do the same.
I buy tons of books from garage sales and stash them away, passing them out one at a time. Over the years I've collected at least 200 kids books, and there are shelves, stacks and baskets full of books in just about every room of my house.
I pick up books like a breathe air: ALL THE TIME (they do help a little)
Because they can't see the front cover of the books, my kids make a gigantic mess looking for a book they want to read. I've been considering a better solution for some time now.